What AI is and How will it Process?
All of you must have heard about Google’s recently introduced Artificial Intelligence machine “Rank Bank”. This works like an extensive neural network including networks of various software and multitude of hardware; all working like a human brain, which is a deep and complex network of neurons.
A sample of how you can play with Google’s Tensorflow library is located here.
While working as a unit, all these interconnected networks will be capable of doing different types of functions in a single go. Search Engine industry will be revolutionized by this new Artificial Intelligence concept, and you may experience that these computers equipped with highly digitized and proficient artificial intelligence will outsmart the human brains.
An Australian company by the name of Brainchip is already making strides in making the availability of custom chips possible.
Here is a video from their presentation.
Artificial Intelligence will make a great impact on SEO and will tremendously change all the trends, thus making it faster, simpler and better. Recognition of spoken commands, collection all the relevant data in response to it, identification of photos, and playing videos are a few of such tasks that computers will be able to perform within nanoseconds through this deep learning artificial intelligence.
You can use deep playground library from github.Checkout the source here.
The basic processing of artificial intelligence is generalized into following three different ways,
ANI– Artificial Narrow Intelligence: ANI is defined as the basic working expertise of a computer to perform to compete a single function. ANI is extremely necessary to streamline customer interactions and customer engagements.
AGI– Artificial General Intelligence: Artificial General Intelligence is the ability of a computer to think and work like human brain. This accounts for the performance of various tasks in a single go. If computers process like “Thinking Machine” then we call it AGI (General Intelligence).
Artificial Superintelligence (ASI): It is a highly advanced form of hi-tech technology, a flick away from the magic. It works way beyond the expertise of a human brain.
What Impact Artificial Intelligence can make on Google Search
Artificial intelligence is highly advanced and revolutionized form of hi-tech digital marketing. 2017 will definitely be the year of utmost revolutions and breakthroughs, effecting how the computers will respond to queries, deep learning networks and portrayal of sophisticated skills of Google search. Developments through artificial intelligence in Google search is only a start, as it’ll pose a greater impact on all over the internet in near future.
Truly Meta !
Google AI are researching and developing certain methods through which Google be able to know what you’re going to search next way before you start typing on the keyboard. So basically AI will predict your queries.
Twiiter user approach is located here.
How AI will Effect Search Engine Optimization (SEO)
With Google’s utmost emphasis on the artificial intelligence, SEO models will definitely and has already been changed tremendously. As Google ought to become personal assistant of all internet users, AI has integrated all the aspects of SEO. Following are some of the most common ways through which AI can change SEO trends,
As AI will take over the search engine, it’ll learn about the similar patterns in any blog, website or a page. Thus learning about the patterns, schemes and algorithms, black hat tactics will easily be detected. So to remain functioning and avoid penalties, you must use some level of advanced intelligence for your own websites.
Till date, Google search has been optimized based on a phrase or a keyword that is written by the user on Google’s insertion box. Contrary to that, artificial intelligence not only concentrate on keywords rather on tablet searches, voice searches, mobile searches and desktop searches. So based on the spoken phrase, a variety of keyword phrases are possible. Meaning that AI is able to differentiate between typed phrases and spoken words of similar meaning, and still be able to produce same results.
All the websites on same/ specific niche have to set up and follow a same pattern to be recognized as “good” sites on the search engine. With deep learning characteristics of artificial intelligence your site must follow the settings, verticals and algorithms of that niche.
Rank Bank can easily point out the similar backlinks in your site’s vertical. So, now it is extremely important to stick with the pattern of your niche’s “Linking Neighborhood”. Ideally, if you are using some form of SEO package or some SEO retainer agreement from your digital marketing company you should look at getting a second opinion on your marketing packages offerings from some good portfolio companies.
SEO will surpass the levels of technicalities in the near future. Developments in digital marketing through artificial intelligence can easily examine each keyword optimization. So to be recognized and avoid misclassification, following a set algorithmic pattern in verticals and settings is extremely important.
In a nutshell, search engine will continue to evolve through remarkable advances in the artificial intelligence. There certainly isn’t a end to this.